Erik Karlsson


Erik has an extensive experience from Norway's largest export industries - oil and salmon, through various leading positions. He has worked as a team supervisor at Salmar the worlds largest salmon farming and producer. He has an in depth knowlege of these industries and has also done field work for Beerenberg offshore oil service, contracting for companies such as Concophillips and Equinor (Statoil). He has also throughout his career established a great network amongst UHNW individuals and companies within these industries.
telefon: +46 706 16 68 88


Fredrik Nilsson

Founder, Chairman

Fredrik has 17 years’ management and private banking experience both in Sweden and internationally. He has worked at the world’s largest bank, Citibank, and as CEO of smaller financial organizations. He also has profound knowledge and interest in the Augmented Reality industry, with a vision to help these companies to grow faster. Fredrik holds a BA in Business Administration from Lund University and an MBA from the University of Newcastle in Australia. As part of his degree, Fredrik also studied at the Fachhochschule in Osnabruck, Germany. He speaks five languages fluently. Fredrik is the Founder and Chairman of ARscandinavia AB.

telefon: +46 763 96 71 27


Magnus Nicklasson

Partner, Investment Director

Magnus has many years’ experience in the financial industry, including as an employee of Danske Bank specializing in investments, contracts and management. He holds a Master in Laws (LL.M) from Lund University, where he also studied political science and psychology. Magnus has completed a CAIA - Chartered Alternative Investment Analyst – exam ( in order to extend his knowledge of investments. Magnus is the Investment Director for the Funds of ARscandinavia AB.

telefon: +46 702 61 78 79



Martin Saldert

AR/VR - expert

Martin has been working with High-end VR and AR for 20 years and has for the most part been in the automotive sphere with Opticore and Autodesk. In recent years, when VR and AR has become more available, he has been working on Symetri helping their entire range of customers with all kinds of visualization. VR is a big part of everyday life, but much time is spent developing and testing new AR solutions. In addition, he helps via Symetri, both major software and hardware companies with tests and expertise in new solutions. Martin will primarily assist ARscandinavia AB with his experience of AR and VR as well as with his expertise in the technical evaluation, which is a key part of the investment process.

Anders Leideman, 300 DPI

Anders Leideman

Advisor AR/VR, Partner

Anders has over 30 years of international executive experience, the majority in CEO and board positions in a wide range of high-tech industries and a broad range of geographical markets. Anders has been involved in and studied VR industry since 1994 and the AR industry since its infancy. Anders will provide advice to ARscandinavia AB in particular the areas due diligence, financial analysis and the technical aspects of AR / VR.

Anders Bergh

Anders Bergh

Advisor Asset Management

Anders has 28 years of working experience from the asset management business in Sweden as well as internationally. Anders has worked with management of FX, equities, derivatives, hedge funds and fixed income. He has also worked with designing, implementing, streamlining and optimizing investment processes, has been responsible for launching funds and has served as an advisor to banks, other financial institutions and portfolio managers. In addition to that, Anders has also held several senior management positions, for example, he was the head of Swedbank Robur's Alpha Management, where he was responsible for 50 portfolio managers and 650 billion sek AUM.


Günther Alce

Advisor AR

Dr. Günter Alce is Co-Founder and CEO at G.A. Mobile AB. Additionally, he is a researcher and lecturer at the Lund University. His research is about how to use Augmented Reality (AR) as a user interface to discover and interact with the Internet of Things (IoT) systems. Moreover, he has an advisory role and shares his expertise with different companies.

Key players


Michael Katina

Partner, Board member

Michael is a serial entrepreneur, investor and mentor in Proptech/Fintech, and currently CEO of a Swedish Family Office, Eber Holding AB. Michael has more than 10 years’ experience in the Capital Markets, and has previously worked for HSBC and KPMG in Luxembourg and at TFS Tradition. Michael holds an MBA from Tel Aviv University and a BA (Hons) in Finance from the European Business School, London.


Tomas Akenine-Möller


Tomas has a PhD in computer graphics from Chalmers University of Technology, did a postdoc both at UC Berkeley and San Diego, and became professor at Lund University in 2007. His research interests are all types of computer graphics, e.g, VR, ray tracing, rasterization, graphics architectures, compression, and geometrical algorithms. He’s written over 90 research papers and applied for about as many patents over the years, in addition to a book called Real-Time Rendering and another called Immersive Linear Algebra. In 2008 a company, which he co-founded and headed as the CEO, was acquired by Intel and he worked there for 8 years. Tomas has also worked at Clarus AB, Ericsson Research, and as a consultant.


Jim Nilsson


Jim has worked with several venture capital firms to assess the soundness and market potential of emerging technologies. He founded five companies. Currently working as a graphics researcher. Jim has a PhD in computer graphics from Chalmers University of Technology, ans an MBA from Gothenburg School of Business, Economics and Law.